Motif: The Day After

The release of DoubleClick's Motif product has been described as a harbinger of doom for rich media vendors. By contrast, Atlas DMT, which is also touting new rich media functionality, has said it wants to work with these companies. In the war of words over the new products and its consequences, which winner would be be best for the industry? more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/28/2005 1:00:38 AM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com//richmedia_news/2003rmn/rmn20030813.shtml

Half-Page All the Rage?

Following the lead of The New York Times Digital, online publishers have recently begun offering half-page ad units. The idea is clearly aimed at renewing advertiser optimism about the adaptability and creative possibilities of the medium, but are the creatives buying? more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 10:35:36 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/richmedia_news/2003rmn/rmn20030611.shtml

CokeMusic.com's Viral Explosion

Conceived by Coca-Cola as a branded virtual meeting place for teens with a passion for music, use of CokeMusic.com has spread rampantly by word-of-mouth. more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 7:31:33 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/case_studies/2003features/c20030514.shtml

Takeovers on the Up and Up

Long available but little used, the homepage takeover may finally be hitting its stride as an ad format. more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 6:29:31 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/richmedia_news/2003rmn/rmn20030409.shtml

iTV and the Converged Broadcast

Question: What do you get when you cross a remote control, an OpenTV set-top box, and a home viewer who searches the Web while watching sports? Answer: ABC's target audience. more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 4:21:29 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/case_studies/2003features/c20030212.shtml

Thirteen Little Campaigns for Discovery

After a year of retreat from the Web, Discovery Networks has embraced the medium once more. With the launch of 13 blitz campaigns by itraffic, the company has prioritized the Internet in its ad strategy, while pushing the limits of Flash more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 2:36:26 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/case_studies/2003features/c20030108.shtml

Rich Media Acts Locally

Earlier this year, a coalition of Kentucky McDonald's franchises tapped Bandy Carroll Hellige to create an TV/Web campaign for a Kentucky Derby promo. Floating ads were only supposed to play a small part, but with more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 12:53:24 PM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/case_studies/2002features/c20021211.shtml

Flash Video is Already Here

SF Interactive wanted to use video in an interactive campaign for Quantum Corp this year. But doesn't video look terrible on the Web, and doesn't it require the user to have a plug-in? Find out how the agency worked around these problems. more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 11:47:16 AM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com/case_studies/2002features/c20021113.shtml

Automakers Rev to Rich Media

For a year now, the auto industry's use of rich media has dominated that of other sectors. An August 2002 report from Nielsen//NetRatings found that automakers' rich media ads accounted for 37.4 percent of their total Web ad impressions during Q2. Compare that to the 3.9 percent average across all industries. What's with all the enthusiasm, what lessons can we learn from the industry, and when will the rest of the pack catch up? more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 6:07:01 AM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com//richmedia_news/2002rmn/rmn20020911.shtml

Yahoo!'s New Deal

In a break from its in-house approach to rich media products, Yahoo! has formalized relationships with Eyeblaster, EyeWonder, Point.Roll and Unicast. The move is calculated to lure top brand advertisers, but will the new set-up spoil the portal's famous simplicity of use? more...


Internet Marketing Explained Click Here Now To Learn How To Have An Online Business of your Own!
Originally Posted on 7/27/2005 2:30:58 AM
Content source: http://redir.internet.com/rss/turboads/www.turboads.com//richmedia_news/2002rmn/rmn20020814.shtml